Built by one of the world’s most experienced manufacturers—now available locally for the first time.
For years, the bike industry has followed a familiar model.
A manufacturer builds the bike.
A brand markets it.
A distributor moves it.
A shop sells it.
By the time it reaches the rider, the price reflects every step along the way.
But what happens when one of the world’s most experienced manufacturers decides to do things differently?
From Behind the Scenes to Center Stage
For over 30 years, XDS has been building bikes for some of the most recognized names in cycling.
Chances are, if you’ve ridden a major brand, you’ve already experienced their work.
Now, they’re stepping forward with their own line: X-Lab.
And they’re bringing a different approach to market.
A Simpler Path from Factory to Rider
Instead of layering manufacturer → brand → distributor → retailer, X-Lab is working directly with independent bike shops.
Fewer layers mean fewer markups.
But more importantly—it creates an opportunity to deliver more value where it matters most: in the bike itself.
This isn’t about cutting corners.
It’s about removing inefficiencies.
What That Means for You
With X-Lab, riders are getting access to:
- Full carbon frames and carbon wheelsets
- Integrated power meters
- Apple Find My compatibility
- Modern geometry and proven engineering
All at price points that would typically sit significantly higher in the market.
For example:
This isn’t a sale or a limited-time discount. It’s a different model.
Why We’re Bringing X-Lab to Rochester
At Rochester Bicycle + Fitness, we’re always looking for ways to improve the rider experience—both on and off the bike.
X-Labs allows us to offer something unique:
- High-performance bikes at a new level of value
- Backed by full-service support, fitting, and assembly
- Available locally, with real people behind the product
We’re also proud to be the first shop in the Finger Lakes region to bring this brand to riders.
What Happens Next
Our first shipment of X-Lab bikes is expected to arrive in mid to late May.
We’ll be offering:
- Early access reservations
- In-store previews
- Launch events and demo opportunities
If you’ve been considering a new gravel or road bike, this is something worth seeing in person.
Be First in Line
We’ll be opening up a limited number of reservations for our first shipment. Reservation holders will get priority access before bikes hit the sales floor. Stop in, reach out, or keep an eye on our upcoming announcements to learn more.
Frequently Asked Questions About X-Lab Bikes
What is X-Lab?
X-Labs is a bike brand developed by XDS, a global manufacturer with over 30 years of experience producing bikes for major cycling brands.
Why are X-Lab bike more affordable?
X-Labs reduces traditional industry layers by working directly with independent bike shops, which lowers markup while maintaining high-end components and construction.
Are X-Lab bikes high quality?
Yes. X-Labs bikes feature carbon frames, carbon wheels, integrated power meters, and modern geometry—built in the same facilities used by top global brands.
Where can I buy X-Lab bike in Rochester, NY?
X-Lab bikes are available at Rochester Bicycle + Fitness, the first dealer in the Finger Lakes region to carry the brand.
When will X-Lab bike be available?
The first shipment is expected to arrive in mid to late May, with limited availability for early buyers.