A Look Back at the Ride So Far
Our story began back in 1997, when we opened our very first shop in Panorama Plaza in Penfield. In 2016, we moved to Browncroft Boulevard, where we’ve proudly served the cycling and fitness community for almost a decade. Now, as we approach our 30th year in business, it feels like the perfect time to start a new chapter — one that’s built around community, connection, and adventure.
A New Space Built for Riders
Our new open-concept showroom is designed to make you feel part of the action. You’ll be able to see our mechanics at work, talk bikes while we tune, and experience the passion that drives what we do every single day. We’re creating a space that celebrates the craft of bicycle service and the camaraderie that comes with being part of the cycling community.
Trails, Connections, and New Adventures
We’re incredibly lucky to have the Rochester Trolley Trail running right behind our new location — giving riders direct bicycle access to the shop. It’s the perfect spot for test rides, quick stops, and casual visits.
This move also allows us to expand our e-bike rental program through our sister company, Sodus Bay Bike & Adventure Co. The Fairport shop will become our second rental hub, making it easier for even more riders to explore on two wheels.
We’re also just across the street from The Backwoods, home to a growing multi-use trail system — another great reason we’re excited about this move. We’ll be partnering with them on bike demos, group rides, and community events, bringing more opportunities for fun and adventure to the local cycling scene.
A Perfect Location Between Communities
Fairport puts us in the heart of everything — right between Pittsford, Victor, Farmington and Macedon, with easy access for riders across the east side of Rochester. Whether you’re coming in for a tune-up, shopping for a new bike, or joining a group ride, our new home will make it easier than ever to stop by and say hello.
Thank You for Being Part of the Journey
We wouldn’t be here without the incredible support of our customers and community. From our early days in Penfield to the upcoming move to Fairport, you’ve been part of every milestone. Thank you for riding with us, trusting us, and helping us grow into what we are today.
Stay tuned for updates as we finish construction and get ready for our grand opening celebration! Follow us on Facebook and Instagram for progress photos, moving updates, and a few behind-the-scenes peeks at the new space.
We can’t wait to welcome you to our new home and keep rolling into the next 30 years together.