The Rochester Bicycle Ambassador Program

Ride Local. Inspire Others. Build Community.

At Rochester Bicycle + Fitness, cycling has always been about more than bikes — it’s about people, purpose, and connection. As we enter a new chapter with our move to Fairport, NY, we’re launching an exclusive program to bring together passionate riders who share our mission: to inspire others to live active, adventurous, and community-driven lives.

What It Means to Be a Rochester Bicycle Ambassador

Ambassadors are more than riders — they’re community builders.
We’re looking for cyclists who:

  • Lead by example both on and off the bike
  • Support local trails, businesses, and riding groups
  • Inspire others to discover the joy of cycling
  • Believe in the values of wellness, and sustainability

Whether you’re a road, gravel, or mountain biker, what matters most is your authenticity and your desire to help grow the local cycling community.

What You’ll Gain

As part of the Rochester Bicycle Ambassador Team, you’ll receive:

  • Exclusive Pro deals & discounts on bikes, gear, and apparel
  • Access to demo events, early product previews, and community rides
  • Opportunities to collaborate on shop content and campaigns
  • Features on our website and social channels
  • The chance to represent premium brands we carry — including future collaborations

Why Now

Our Fairport location will give us direct access to the Rochester Trolley Trail, Erie Canal Trail and the Backwoods — the perfect setting for connecting with riders, hosting events, and celebrating cycling culture.
This program is launching quietly ahead of our move, with full activation coming after we open the new store.

We’re keeping the initial group small and intentional — riders who want to help set the tone for what Rochester Bicycle + Fitness stands for in its next era.

Request Consideration

Think you’d be a great fit?
We’d love to learn more about you.

Fill out our Ambassador Interest Form below and tell us about your riding background, community involvement, and why you’d like to represent Rochester Bicycle + Fitness.